Mahendra Singh Dhoni Fansite

Dhoni brand ambassador for FritoLay India

The FritoLay Division of PepsiCo India Holdings, the makers of ready-to-eat snack brands Lays, Kurkure and Cheetos, has signed Mahendra Singh Dhoni as their new brand ambassador. ”

According to a release issued by FritoLay India today, Dhoni will join Fritolay ambassadors Saif Ali Khan and Juhi Chawla to launch a mega portfolio promotion – Chala Change Ka Chakkar – in February.

Mahendra Singh Dhoni said: “It is a privilege to be associated with snack leader FritoLay India. I am particularly excited to partner Saif and Juhi in introducing Fritolay’s mega consumer promotion Chala Change ka Chakkar.”

Deepika Warrier, director (marketing), PepsiCo India Holdings (Fritolay Division), said: “We are proud to welcome M S Dhoni into the Fritolay family. His pan-Indian appeal, confident can-do attitude and responsible-yet-fun image make him one of India’s most loved youth icons.”

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