Dhoni brand ambassador for FritoLay India
The FritoLay Division of PepsiCo India Holdings, the makers of ready-to-eat snack brands Lays, Kurkure and Cheetos, has signed Mahendra Singh Dhoni as their new brand ambassador. ”
According to a release issued by FritoLay India today, Dhoni will join Fritolay ambassadors Saif Ali Khan and Juhi Chawla to launch a mega portfolio promotion - Chala Change Ka Chakkar - in February.
Mahendra Singh Dhoni said: “It is a privilege to be associated with snack leader FritoLay India. I am particularly excited to partner Saif and Juhi in introducing Fritolay’s mega consumer promotion Chala Change ka Chakkar.”
Deepika Warrier, director (marketing), PepsiCo India Holdings (Fritolay Division), said: “We are proud to welcome M S Dhoni into the Fritolay family. His pan-Indian appeal, confident can-do attitude and responsible-yet-fun image make him one of India’s most loved youth icons.”
Tags: brand ambasdor, icon
